YouTube Monetisation: How Much Money do Indian Creators Make?

The world is rapidly moving towards online visual content, and engaging video content is constantly evolving to cater to the needs of this generation. Though there are numerous video content platforms, YouTube definitely tops the list.

Individuals from all backgrounds, with a few basic types of equipment, can start on their YouTube journey. There is no basic qualification or work experience required to become a Youtuber. This widens the scope for Indians from any nook and corner to join this platform.

As of January 2023, Youtube has 46.7 crore active users per month. By selecting a smart niche and applying a few video blogging tricks, creators can attract crores of viewers. The more innovative and quality-rich video one uploads, the more possibility to get a higher number of views. 

But how much does YouTube pay to the creators on its platform? Let’s look at the current monetisation chart for YouTube videos in India.

Source

The most critical aspect of earning money on YouTube is the number of views. YouTube pays the creators per 1000 views on their videos. But a YouTuber salary in India is not exactly the revenue generated per video. YouTube pays 55% of the earnings to the creator and takes 45% of the revenue generated. 

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How to earn money on YouTube in India?

A side hustle or a full-time job, YouTube has proved to fit all criteria for Indians. The country with one of the largest youth populations has aptly utilised this social media platform to its full potential, and YouTube has not disappointed in any way. 

To own a monetised channel and generate revenue is the dream of every content creator on YouTube. The best ways to earn money on YouTube in India are –

1. Monetising the YouTube channel through YouTube Partner Programme 

To monetise your YouTube channel, you need to join the YPP of YouTube and start obtaining more views through quality content, after which you will receive some monetary benefit per 1000 views on your videoes. 

2. Affiliate Marketing on YouTube

All you do is promote a product via a link, and you earn a percentage from every sale via that link.

3. Sponsoring brands with specific content

Sponsorship channels have become quite popular these days as brands pay them handsomely to endorse their products. 

4. Selling merchandise

A YouTube channel dedicated to niches such as technology, fashion, and others can be used to sell your personalised merchandise.

5. By creating a premium channel on YouTube 

Having a premium channel means you make your viewers pay you directly by giving them a premium quality video-watching experience.

6. Good quality YouTube Shorts videos

To earn through Shorts, you need to join the YPP after fulfilling all its eligibility criteria. With a consumer generation with a reduced attention span, YouTube Shorts is a valuable medium to generate income on Youtube.

7. Crowdfunding via Live streaming

Big YouTube channels with a sizeable number of subscribers opt for this option. Their loyal followers join their live streams, where creators can pitch for their cause and gather funds online.

8. Running ads

One can run various types of ads, such as skippable, non-skippable, bumper, display, discovery, and others. The advertiser pays the creators every time their ads are run or for each click on their ad. For this, longer videos benefit from running multiple and generating higher revenue per video.

How much do YouTubers earn in India? 

On a worldwide platform such as YouTube, creators can generate a handsome income by gathering a sizeable number of views. While the revenue per 1,000 views generated in India is comparatively lower than in other counties like Norway, the UK, and the USA, it is estimated that the top 10% of YouTubers in India earn about Rs 2.9 lakhs per month, whereas the top 1% make an average of Rs 13 lakhs per month.

On average, an Indian Youtuber earns Rs 0.053 per view. It should also be noted that the amount of income also depends on the quality of content, the location of the viewers, the niche of the video, the types of ads running, along with the views on the channel.

Which categories make the most money?

The revenue generated by a video majorly depends on the niche of the video. Creators choose their niche based on their level of expertise on the topic. Based on the type and quality of content, it is decided how much YouTube pay to the creators. 

The categories which generate the highest revenue are –

1. Affiliate marketing
2. Stock market
3. Investment
4. Drop shipping
5. Content creation
6. Personal Finance
7. Sports
8. Beauty and fashion
9. Comedy
10. Entertainment

Types of Monetisation on YouTube

The money flow on YouTube directly depends on the content’s quality and views. When creating content on YouTube, the content creators need to monetise their channels to start earning from their creation.

For this, the YouTube channel first needs to be part of the YouTube Partnership Programme (YPP). Now, for a Channel to be eligible to join the YPP, it should have

• 4,000 valid watch hours
• 10,000 subscribers for the last 365 days
• The creator should live in a country where the YPP is available
• The channel must not have any Community Guidelines strikes
• The creator duly follows all the YouTube channel monetisation policies

As of the announcement made by YouTube, from February 2023, YouTube channels can monetise their short video content (Shorts) through the YouTube Partnership Program. The eligibility criteria are that the channels should have

• 1,000 subscribers
• 10 million public shorts views in the past 90 days
•  The creator should live in a country where the YPP is available
• The channel must not have any Community Guidelines strikes
• All the content is original and does not have fake views from bots

Subsequent to monetisation, the factors that affect how much do YouTubers earn per video are –

Cost Per Mile (CPM)

CPM is the value advertiser pays content creators for every 1,000 views of their advertisement. CPM values majorly differ based on the location of views. The country with the highest CPM rate is Norway, with a value of Rs 3,561/ 1,000 views (approx), followed by Germany, Moldova, Algeria, South Korea, Sweden, Finland, the UK, Canada and the US. India has a CPM value of Rs 53.46 for every 1,000 views.

Revenue Per Mile (RPM)

RPM refers to how much YouTubers earn for every 1,000 views on their videos. This is the metric creators are most concerned about. The RPM varies with the niche of the video. The niches with the highest rates of CPM are affiliate marketing, stock market, investment, drop shipping, content creation, personal finance, sports, beauty, and fashion.

Cost Per Click (CPC)

CPC is the value an advertiser pays per click on their ads. 

Factors Affecting Revenue Generation

• Length of video – Longer videos give more watch hours and the opportunity to run more ads 
• Quality of content – Good quality content brings loyal viewers and more revenue
• Consistent sharing of content – Consistency keeps viewers interested and entertained

Conclusion

YouTube has proved to be an eminent opportunity for every group of people in India to showcase their talent. Most Indians have taken to the platform to make videos of their specialisation and lifestyle, making YouTube a side hustle. On the other hand, many have grabbed this opportunity fully and made video creation on YouTube a full-time career. An average Indian YouTuber with a decent number of subscribers can earn more than Rs 25,000 INR per month, which is bound to grow with consistent efforts and smart growth tactics.

Frequently Asked Questions (FAQs)

1. How much do YouTubers earn in India for 1 million views?

YouTube is estimated to pay Rs 53.46 for every 1000 views in India. This indicates that for every 1 million views, YouTube pays Rs 53460.

2. Who is the most subscribed Indian YouTube channel?

T-series is currently the most subscribed YouTube channel, with 23.7 crore subscribers. It is an entertainment-based channel which releases music videos and film trailers.

3. What is a YouTuber salary in India?

The top 10 YouTubers of India have more than 1 crore subscribers, generally with net worths ranging from Rs 50 lakhs to 22 crores.